Think rates matter most to personal loan borrowers?
Think again.
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Read the summary to get data-driven insights, including:
- The three things driving borrowers to take out a personal loan
- The top reasons borrowers decided to switch lenders
- Important loan application process elements according to primary borrower segments
“Institutions looking not just to expand share of wallet but also attract new business should place focus on developing a simple application process that eliminates friction for new borrowers.”
[from ebook]